Qualities of Good Web Design

If you have a website, or you are thinking of setting up one, you should always remember that it is the first point of contact people will have with you. That is why you need to put in extra effort to ensure that the site is well designed so that you can get more visitors on the page. More web traffic comes with a lot of advantages, including making profits if you are in business. Some of the qualities of good web design are as follows.

Easy to Navigate

Nobody wants to come to a website that has a poor layout with content scattered all over. A good website must be easy to navigate. The users should find the content they are looking for quickly without having to struggle. Label items on your site clearly, and have a useful landing page that gives a brief on what people should expect when they start interacting with your platform.

Fast Loading Time

People get frustrated if they visit your website, and it takes a long time to load. There are millions of other websites on the web, and if they realise that yours is slow, they will click to another site, and never come back to you. If you want your website to load faster, you need to make sure that your content is light enough. Compress photos and videos for the web so that they are not so heavy. You should also choose a web template that is compatible with the content that you want to add.

Mobile Friendly

The number of people who are using mobile devices to access the internet has been progressively increasing over the years. If you are going to come up with a website, the design should be able to support mobile phone users. This makes your site accessible to many people whenever they want, wherever they are. Limiting your design to computer users leaves out a large number of people.

Good Aesthetics

Simply put, your website should be pleasing to the eye. When people visit, they should have a reason to stay. To achieve this, you need to work with colour contrasts, choose fonts that are pleasing and bear your target audience in mind. For instance, if your target is mostly young people, your website should incorporate colour and excellent images. Learn to break up the flow of words with pictures, photos and videos so that people can have a reason to stay longer and even invite their friends to your site.


One of the first mistakes that people make when choosing a web design is by going for something too complicated. They wrongfully think that if they make things complex, people will imagine that the website is more serious. This is far from the truth. Simple web design is the best kind because the users do not have to spend a lot of time trying to figure out what your site is all about. Less is always more when designing the website. You do not want to make everything too fancy and distract your users from the purpose of the website.

Browser Compatibility

Try as much as possible to choose a website design that is compatible with all browsers. Before you launch the website, test it with all the possible browsers so that you do not have a section of people not being able to access your website because it is not being supported by the browser they are using. You should work with a professional web designer in case you are not sure how to go about it. Start your web design work early so that you have ample time to test it before launching your site.